Introduction
Pakref is a Pakistan-based e-commerce store offering a wide range of home appliances and home electronics items including air conditioners, refrigerators, LED TV, washing machines, water dispensers, microwave ovens, deep freezers, and home and kitchen items. The company offers highly competitive pricing for all products with fast and consistent shipping services across the country.
Problem Statement
Ecommerce is a rising industry in Pakistan with hundreds of new stores opening their services each year. While the market is nowhere near saturation, the massive influx of new stores makes the competition even tougher for new entrants. To add to the complexity, most of the e-commerce stores in Pakistan significantly lack when it comes to reliability. The poor and often fraudulent services offered by many e-commerce stores greatly deteriorate the customers’ trust; making them suspicious of online purchasing.
The primary challenge of the project was to create a fully customized and confidence-boosting digital marketing campaign that can differentiate the brand from hundreds of competitors in the market. It was important to create a differentiation strategy for the brand that can create a positive and trustable image for the brand and connects with the target audience.
Apart from devising a custom digital marketing strategy, the project also included the development of an interactive, intuitive and engaging e-commerce website that relates to the potential visitors and maximizes conversion rates for the business.
The primary challenge of the project was to create a fully customized and confidence-boosting digital marketing campaign that can differentiate the brand from hundreds of competitors in the market. It was important to create a differentiation strategy for the brand that can create a positive and trustable image for the brand and connects with the target audience.
Apart from devising a custom digital marketing strategy, the project also included the development of an interactive, intuitive and engaging e-commerce website that relates to the potential visitors and maximizes conversion rates for the business.
Pakref
Once the client was onboarded, two dedicated teams were created to take care of various tasks included in the project. The first team was tasked with website design, development, graphic designing, and video editing; whereas, the other team was tasked to devise the digital marketing strategy for the business.
Task
We were contacted by the internal team of Pakref to undertake the complete online presence strategy for the business. The primary tasks included, the design and development of the website, graphic designing for products, video editing, and digital marketing strategy. The tasks were subdivided into two separate teams to ensure timely progress and completion. The first team was assigned for website design, development, graphic designing, and video editing; whereas, the second team was tasked to devise a completely customized digital marketing strategy.
Our job description at Pakref.com included;
✅ Design and development of the website
✅ Graphic designing for the products
✅ Video editing
✅ Developing and implementing a digital marketing strategy
Our job description at Pakref.com included;
✅ Design and development of the website
✅ Graphic designing for the products
✅ Video editing
✅ Developing and implementing a digital marketing strategy
Solution
Once the client was onboarded, two dedicated teams were created to take care of various tasks included in the project. The first team was tasked with website design, development, graphic designing, and video editing; whereas, the other team was tasked to devise the digital marketing strategy for the business.
To ensure timely progress and the success of the project, the two teams collaborated closely. This was important since SEO tactics had to be deployed during the website design and development phase to ensure successful marketing campaigns at a later stage.
The website design and development team was able to complete its tasks within a couple of months. The client was kept updated during the entire design and development phase to get his feedback on the project. The result was an interactive web design with easy navigation and strong CTA components.
Simultaneously, the digital marketing team was able to come up with a bespoke marketing strategy by undertaking extensive analytical market research. A highly engaging business persona was created for the brand that relates to the target audience to maximize brand loyalty and conversion rates.
To ensure timely progress and the success of the project, the two teams collaborated closely. This was important since SEO tactics had to be deployed during the website design and development phase to ensure successful marketing campaigns at a later stage.
The website design and development team was able to complete its tasks within a couple of months. The client was kept updated during the entire design and development phase to get his feedback on the project. The result was an interactive web design with easy navigation and strong CTA components.
Simultaneously, the digital marketing team was able to come up with a bespoke marketing strategy by undertaking extensive analytical market research. A highly engaging business persona was created for the brand that relates to the target audience to maximize brand loyalty and conversion rates.
Results
With a well-structured and integrated approach, we were able to gain significant success for the brand. The company was able to significantly increase its footprint in the e-commerce industry with strong branding campaigns. Furthermore, sales and promotions campaigns help boost conversion and sales at the initial stage bringing in crucial revenue for business continuity. By the end of our contract, we were able to increase the traffic for the website by 400%, with a strong conversion rate of 2.5%.
We would like to thank Mr. Syed Wajihuddin, CEO of Pakref for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Mr. Syed Wajihuddin, CEO of Pakref for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
