DIGITAL MARKETING:
The rising connectivity of digital world has crossed the barriers in many industries. Similarly, there has been a drastic change in marketing industry as well.
The communication and information mediums such as, newspapers, televisions and radios which were used by the businesses and enterprises to promote themselves previously. Now that world has become digital, marketing digitally has become a need. It has surged the demand of digital marketers.
The digital industry is booming, in so many ways and angles, bringing opportunities for those who are willing to be digital workers and freelancers. With each passing day, more and more enterprises and businesses are looking for digital marketing experts to expand and promote their businesses and deliver their significant campaigns and projects to the concerned audience.
SKILLS REQUIRED TO BE A DIGITAL MARKETER:
To be successful digital marketer, there are several skills you can acquire:
CONTENT CREATION:
Digital media is driven by content. This is something which is inevitable. To attract any sort of audience, words are what you need, to tell the story of whatever product you are promoting. Content writing specialist are needed for this task.
SOCIAL MEDIA MARKETING:
Social media is a big business platform. Every client must want presence of their business on following popular social media platforms such as Facebook, twitter, Instagram because it is where the audience spend most their time and they can be targeted easily. Social media marketing experts are in high demand for this task. If you are looking for social media training in Karachi you can Enroll here.
PAY PER CLICK (PPC) / GOOGLE ADWORDS:
Even after all the social media and other online campaigns, the client still might need its customers to somehow reach to them. To drive the audiences towards the client’s products and services, online paid advisement are used. Businesses and Enterprises need someone who has vast knowledge of how online advertising works so that they could get the maximum return on what is spent on the advertisements. Hence, the need of PPC specialist. Google AdWords is probably the most important PPC platform that is currently being used by the experts. Enroll Now to improve your Google Ads skills.
SEARCH ENGINE OPTIMIZATION (SEO):
With millions and millions of websites on the internet, to make sure the audience reaches to your client’s website is the job of the specialist of SEO. Several techniques are used to optimize the search engine to make it possible.
This service is a bit more technical than the other digital marketing skills. Businesses are more likely to outsource it, than to do it themselves. That makes its demand high. Enroll Now to learn the cote techniques of Search Engine Optimization.
WHERE TO LEARN THESE SKILLS FROM:
To be a specialist of skills mentioned previously, there are courses, trainings and workshops being conducted in different digital marketing institutes in Karachi and other cities of Pakistan. These trainings and courses include:
✅ Social media marketing course
✅ Search engine optimization (SEO) training
✅ Pay per click (PPC) training course
HOW TO BECOME A FREELANCE DIGITAL MARKETER:
Now that you know what digital marketing is and what it takes to be a digital marketer, there are a few things you should know to be a successful freelance digital marketing expert.
PICK YOUR FORTE:
As now you know that there are lots of services that a digital marketer can offer. To be successful in digital marketing business, it is important to know that you can not be jack of all trades so pick a few, whichever you like or find the most interesting to learn and has higher chances of getting you clients. Make sure the services you choose to provide are related that makes it easier for you to cope up with changing trends.
ACQUIRE SKILLS:
To excel in your skills, you might not need a degree but to have complete knowledge of strategies of digital marketing, you will need to do courses in the particular fields of interest, or you can always learn from the internet. It needs a little effort to be an expert after all.
GAIN PRACTICAL EXPERIENCE:
Keep practicing what you learn by offering your skills and services in return of gaining experiences and start building your portfolio because the sooner it grows, the better.
BUILD YOUR CONNECTIONS:
Being a freelance digital marketer does not mean that you are going to work alone. You might need to attend meetups and conferences and you are ultimately going to come across with other freelancers and it will be a great opportunity of learning and experiencing more and more about your niche.
BE FLEXIBLE WITH RATES:
The key to any starting out digital marketer is flexibility. You must be humble with your clients and not be stiff about the rates you require for the skills you have to offer because the digital market is already very competitive and to grow better and successful, you need to be flexible.
FIND CLIENTS:
There are number of ways to find clients as a freelance digital marketer.
➜ Through referrals from friends, family and even previous clients.
➜ By approaching nearby digital advertising and marketing agencies.
➜ By browsing through different freelance websites available over the internet.
➜ Digital Minds also train students how to find and work with clients professionally.
STAY IN TOUCH AND KEEP UP WITH DYNAMICS:
When you start working as a successful freelance digital marketer, do not forget to keep in touch with the peers who in any way have helped you through your beginning phase.
Also, never forget to keep learning as this field of work in extremely dynamic, you need to develop along it.
