Real-estate is the ultimate investors’ paradise in Pakistan. This is one sector that has continuously seen massive growth for decades without any sign of stopping. There are various key drivers in the real-estate sector development in the country, including the ever-increasing population, and the general population trend of taking real-estate investment as a safe longtime investment. Just talk to any random street person about the investment options in the country and he will be, “bhai plot Lelo” (roughly translates to brother just buy a piece of land). This one line nicely sums up the importance of real-estate in Pakistan.

One sector which has been greatly missing in Pakistan’s real estate industry is the lack of digital presence. Apart from one highly reputed digital platform for real estate, there is a complete lack of digital presence, which is seriously interesting to note since the sector has a massive potential to gain by investing in the digital channels. Only recently real estate digital marketing has been adopted by some investors, who otherwise were content with the traditional marketing techniques.

Importance of Digital Marketing For Real Estate; Moving from traditional to digital mediums

Real-estate businesses in the country have been much content with the results of traditional marketing techniques that include; in-person marketing, market reputation, and TV commercials. However, times are changing and with the heavy market saturation, there’s an evident need for real-estate digital marketing for businesses to stay alive and stand apart from the competition.

The importance of digital marketing in real estate can be understood by the fact that the biggest real-estate platform is also one of the biggest platforms in the country with billion rupees annual turnover. This is further exacerbated by the high penetration of smartphones in major cities, where customers are increasingly looking for the best deals over the internet.

To further establish the growing importance of digital marketing for real estate is the fact that over half of the real-estate deals completed in 2018 were identified on digital channels. And the numbers are only growing with each year, as more and more customers started to realize the benefits of looking for better and more competitive real-estate deals over the internet.

Real Estate Digital Marketing in Pakistan

Like many other industries, the real estate sector in Pakistan was pretty late in adopting digital channels for promotions. This wasn’t due to the lack of opportunity or expertise, rather the success of traditional marketing acts as a barrier for real-estate businesses to look the other way around.

For most real-estate businesses, traditional marketing offers the most reliable form of reputation building and branding. Moreover, many big businesses have relied too long on their market reputation and goodwill to attract consumers.

However, things are changing fast. Today, the dwindling economic conditions and an increasing shift towards digital platforms amongst buyers have renewed the importance of digital marketing for real estate in Pakistan.

As customer trends move towards digital platforms, many real-estate businesses found themselves in a frenzy to establish their online profiles and press for social media and digital marketing techniques to attract new digital customers.

This new generation of digital buyers is increasingly looking for better deals for real estate over the internet and is willing to compare their options; regardless of the goodwill and reputation of the business. They are also more content by reviewing first-hand reviews of customers as a means to build trust in businesses for their investment.

Thus, if you as a real-estate business still lack a credible online presence, it’s time to press the paddle and turn to digital marketing for real-estate today, because the new generation of customers isn’t falling for the old marketing methods.