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14 Jun
Digitalminds.pk How to become seo Expert
HOW TO BECOME A SEO EXPERT

HOW TO BECOME A SEO EXPERT

 

What Is Seo?

Search engine optimization is a process of driving traffic towards a website through organic search results on search engines.

In the sector of digital marketing, SEO has emerged as an important tool or process of increasing the power of search engines like Google.  In order to elevate the ranking of a website on Search Engine Results Pages (SERP), firms and businesses are looking for specialized professionals of digital marketing and SEO to accomplish this goal. SEO specialists are tasked with promoting, maintaining and managing the quality of websites.

How Does SEO Work?

A search engine such as Google, generate their search results totally based upon authenticity and relevance of websites and pages it has crawled and included in its web index, to provide the best and most appropriate answer to a user’s query.

Search engines use signals in generating their search results and SEO uses technical and creative activities to improve and influence these signals.

SEO, therefore, focuses on making sure a website is accessible, fine with all the technicalities, uses the exact words that people type into the search engines. Its goal is to provide great user experience, with extremely useful and high-quality expert level content that helps in answering the user’s query.

How To Be An Expert:

There is a lot you need to know to learn about SEO, to be an expert. It will require you to take a proper SEO training course and later a lot of practice to gain technical and creative skills as well as experience. There are many platforms and training institutions that are offering Digital marketing and SEO training courses in Karachi, Pakistan, under the supervision of certified professionals who will guide you with the most efficient and effective strategies and top-quality techniques that will help you build your career as an expert of SEO.

  1.        Learn                                 
  2.        Practice                             
  3.        You are good to go 

 

LEARN

Here is a basic guide that will give you a little idea of search engine optimization. SEO consists of creative and technical activities that are often classified as ‘Onsite SEO’ and ‘Offsite SEO’. These terminologies themselves give the idea of what they are. They have performed on and away from the website. These activities need skills and proficiency often from the experts to be carried out.

What is ONSITE SEO?

Onsite SEO indicates the activities performed on a website to improve organic or natural visibility. This means optimizing a website and its content to improve the relevancy, accessibility, and experience for users. These activities include:

  • Keyword Researchanalyzing and then evaluating the type of words and frequencies used by potential customers to find a service or product.
  • Onsite OptimisationImproving the structure of a website, internal navigation, on-page alignment and relevancy of content to help prioritize key areas and target relevant search phrases.

What is OFFSITE SEO?

Offsite SEO directs towards the activities carried out away from a website to improve natural or organic visibility. This is also called as ‘link building’, its target is to expand the number of reputable links from other websites, as the search engines use these links as a vote of trust.

  • Link building

Links from pages and websites with more popularity, trust and relevancy will prove another website more worthy, than a poor or unknown website that is not trusted by the search engines. So, the quality of a link is always important.

  • Website Content

Creating quality content will help attract authentic and relevant links. This content might include a guide, an interesting story, visuals, researches or news with compelling facts and stats.

PRACTICE

When you are done learning the SEO tools and technique, you need to know where and how to them. Following are activities which are applied ONPAGE.

  • Title tags

The title tag determines the search engines what the page is about and if that page of your website is relevant for that keyword or keyword phrase. Title tags must be unique for every page.

  • Meta descriptions

These descriptions are written right under the title on search engine result page. They are very important in getting users to click through to your website from the search engine results page. Meta descriptions must use keywords wisely, but also include an attractive description on which a user would want to click on.

  • Content with Keywords

it is very important that your content is relevant and unique. If you have numerous pages with the same content, you will have the risk of getting penalized by search engine and that will ultimately affect your search rankings.

  • Linking internal pages with anchor text

Internal linking means a link on a page that directs towards another page on the same website. It is important because it gives internal strength to the keywords for those pages. It also allows users to surf through the website pages.

Following are things you can practice in OFF PAGE activities.

  • Social Media Engagement

social media engagement is a major off-site technique of SEO.  In order to make your business, website or blog popular, interact and engage with people on various social media platforms. Social media presence will help grow your business as well as help you obtain more backlinks.

  • Generating shareable Content

Quality of content is always the key in search engine optimization. Creating content that is shareable is a smart way of generating more and more natural links to your website.

  • Influencer Outreach

If your content is share-worthy, reach out to the influencers. Direct them to check your website or blog and ask for link backs from their blogs or social media accounts. Make sure you get the links from completely relevant sources and domains.

YOU ARE GOOD TO GO

Prepare yourself to work for very little money or sometimes even for nothing because the experience is the key. In the beginning, set up your own blog and play around with all the methods and ways you learned and practiced of driving traffic. Even better option is to offer to help someone with their online marketing campaigns. Once you have some experience to talk about, It is easy to begin working as SEO professionally because you are an expert now!

There are several platforms to start working from, It can be your own blog or website. You can find work through the many freelance websites available on the internet. Or you can always go out to any marketing agency to seek a job as an SEO expert. Because the scope is very wide!

21 May
digitalminds.pk
How Atif Founded His Own Company After Completing His Digital Marketing Certificate

How Atif founded his own company after completing his Digital Marketing Certificate

When you got ideas, talent, and skills to be an entrepreneur, to pull off a startup, but also have no clue how or from where to begin, you go from place to place searching for opportunities, looking for a spark or kick start. In the process, many challenges come in your way, regardless of your determination. And sometimes, things might even get unfair, but you are never supposed to give up on your dream.

An individual, Atif, has a similar story. He was a professional designer. He was highly talented, skillful, and brilliant at his work but, even after being so extraordinary, he struggled to get the exposure and recognition his work deserved. He was not given any big opportunity that was his absolute right, and due to which he was unable to expand his business and earn enough.

At that time, He did not know a lot about the digital medium and its importance in the marketing sector, he was unaware of the opportunities online platforms could bring to him and help him grow his business and maximize his earnings. He then came to know about Digital Marketing, that it is such a platform that can grant you great chances to expand your business and increase your earnings to a huge extent.

Then, Atif decided to enroll himself in a Digital Marketing Mastery Program in December 2017, it took him only four months to complete the program. He got his certification in March 2018. Through this program, he learned about several digital marketing platforms and tools, and how it bridges the gap between your business and the potential customers. He also came to know about some genius marketing tactics and strategies that could help him improve and grow his business.

Right after completion of his certifications, Atif started working through freelancing platforms as well as his own website. He was able to reach to his clients easily through this medium, either local or international. And within only the first 8 months, he started earning up to $3000 revenue per month. He later decided to expand his business by founding his own company and ended up being highly satisfied with work as well as earnings.

Digital marketing has provided people of this era with unlimited opportunities that they missed before it. It shows how great of a platform digital medium is. Digital marketing is proving to be a successful industry nowadays in Pakistan as well as all around the world. It has a great scope for those who are good with socializing with people. and begin to seek opportunities through it to get positive results.

26 Mar
How-To-Become-A-Social-Media-Marketer-Things-You-Probably-Didn't-Know-DigitalMinds.pk.png
How To Become A Social Media Marketer – Things You Probably Didn’t Know

How To Become A Social Media Marketer – Things You Probably Didn’t Know

 

Since the era has digitized, the conventional ways of communication have outdated. Now, people seem to be very invested in their digital lives. They spend most of their leisure time surfing on the internet, social media websites and applications.  

WHAT IS SOCIAL MEDIA

Social Media is a digital platform that connects people all around the world. Website like Facebook, twitter and Instagram are used by millions of people on daily basis. It is where they interact with other people, share their views, follow their interests, promote their businesses and many more.

WHAT IS SOCIAL MEDIA MARKETING

From marketing point of view, social media is a huge platform for any kind of business. An easy and effective way to reach the audience. Digital marketing is proving to be a successful industry nowadays in Pakistan as well as all around the world. It has a great scope for those who are good with socializing with people.

THINGS YOU MUST KNOW TO BE A SOCIAL MEDIA MARKETER

To be a successful social media marketer, you are supposed to keep following things in mind;

  • Choose Your Platform

You do not need to be present at all the social networking sites. Choose the platforms you like and where your concerned audience can be easily found and targeted. Get there, be active and interactive to build a following.

  • Be social

When you are on social media, keep it in mind that you do not just promote your stuff and disappear. You must be social, that means, you should interact and converse with people in order to develop a connection with them. Because when you are around people but do not have a relation with them, they are not going to pay attention to whatever you got to say.

  • Know your audience

Social media marketing requires you to know who your audience is. It is very much important when you are about to carry out a social media campaign that the audience you are targeting is interested in your business or not. Just make sure that your promotions reach to the concerned audience.

  • Be Available

You must post and update regularly in order to maintain your relationship with your followers. Make sure you don’t spam or post things your followers aren’t interested in, they are likely to unfollow you in that case.

  • Marketing

It is necessary that you have knowledge about how marketing work. Its best to learn some marketing methods and strategies that could be useful for your expertise.

  • Time management

As a social media expert, you must take care of the time at which you carry out your campaign. The best time is when most audience is available, it can get you maximum engagement and results in successful campaign.

  • Quality of over Quantity

Make sure the content you write, or share is interesting and attracts the audience rather than boring them. No one on social media wants their timelines to be stuffed and spammed with repetitive posts. Also try to keep in mind that your content not just includes text but graphics as well. Public is easily attracted towards images and videos.

  • Develop relationship with follow marketers:

Most people try to run campaigns of their own without anyone’s support but know that the larger the group, the successful the campaign. So, it is important to have a group that spreads the content you share among their followers and you share theirs. It results in increased engagement.

  • Keep learning and do not give up:

Social media isn’t a platform you can excel at over a night. It takes time, effort and a lot more to be successful at gathering an audience around you. It is advised to be patient at what you are doing and eventually it will work out for you if you move along the right path.

WHERE TO START FROM

If you are looking forward to be an expert, In Karachi, at Pakistan, Digital Minds, a digital marketing training institute provides digital marketing training courses and social media marketing course i.e (smm training course) are being conducted under the supervision of highly talented professionals who will guide you with the most successful strategies and useful advices.

NEVER FORGET

As the technologies are advancing each day, changes take place very frequently, so you got to keep yourself updated with the latest trends, strategies and ways to keep going. Do not give up easily.  

05 Mar
How to become a freelance digital marketer digitalminds.pk
How to Become a Freelance Digital Marketer – Everything You Need to Know

How to Become a Freelance Digital Marketer – Everything You Need to Know

DIGITAL MARKETING:

The rising connectivity of digital world has crossed the barriers in many industries. Similarly, there has been a drastic change in marketing industry as well.

The communication and information mediums such as, newspapers, televisions and radios which were used by the businesses and enterprises to promote themselves previously. Now that world has become digital, marketing digitally has become a need. It has surged the demand of digital marketers.

The digital industry is booming, in so many ways and angles, bringing opportunities for those who are willing to be digital workers and freelancers. With each passing day, more and more enterprises and businesses are looking for digital marketing experts to expand and promote their businesses and deliver their significant campaigns and projects to the concerned audience.

SKILLS REQUIRED TO BE A DIGITAL MARKETER:

To be successful digital marketer, there are several skills you can acquire:

CONTENT CREATION:

Digital media is driven by content. This is something which is inevitable. To attract any sort of audience, words are what you need, to tell the story of whatever product you are promoting. Content writing specialist are needed for this task.

SOCIAL MEDIA MARKETING:

Social media is a big business platform. Every client must want presence of their business on following popular social media platforms such as Facebook, twitter, Instagram because it is where the audience spend most their time and they can be targeted easily. Social media marketing experts are in high demand for this task. If you are looking for social media training in Karachi you can Enroll here.

PAY PER CLICK (PPC) / GOOGLE ADWORDS:

Even after all the social media and other online campaigns, the client still might need its customers to somehow reach to them. To drive the audiences towards the client’s products and services, online paid advisement are used. Businesses and Enterprises need someone who has vast knowledge of how online advertising works so that they could get the maximum return on what is spent on the advertisements. Hence, the need of PPC specialist. Google AdWords is probably the most important PPC platform that is currently being used by the experts. Enroll Now to improve your Google Ads skills.

SEARCH ENGINE OPTIMIZATION (SEO):

With millions and millions of websites on the internet, to make sure the audience reaches to your client’s website is the job of the specialist of SEO. Several techniques are used to optimize the search engine to make it possible.

This service is a bit more technical than the other digital marketing skills. Businesses are more likely to outsource it, than to do it themselves. That makes its demand high. Enroll Now to learn the cote techniques of Search Engine Optimization.

WHERE TO LEARN THESE SKILLS FROM:

To be a specialist of skills mentioned previously, there are courses, trainings and workshops being conducted in different digital marketing institutes in Karachi and other cities of Pakistan. These trainings and courses include:

✅ Social media marketing course

✅ Search engine optimization (SEO) training

✅ Pay per click (PPC) training course

HOW TO BE A FREELANCE DIGITAL MARKETER:

Now that you know what digital marketing is and what it takes to be a digital marketer, there are a few things you should know to be a successful freelance digital marketing expert.

PICK YOUR FORTE:

As now you know that there are lots of services that a digital marketer can offer. To be successful in digital marketing business, it is important to know that you can not be jack of all trades so pick a few, whichever you like or find the most interesting to learn and has higher chances of getting you clients. Make sure the services you choose to provide are related that makes it easier for you to cope up with changing trends.

ACQUIRE SKILLS:

To excel in your skills, you might not need a degree but to have complete knowledge of strategies of digital marketing, you will need to do courses in the particular fields of interest, or you can always learn from the internet. It needs a little effort to be an expert after all.

GAIN PRACTICAL EXPERIENCE:

Keep practicing what you learn by offering your skills and services in return of gaining experiences and start building your portfolio because the sooner it grows, the better.

BUILD YOUR CONNECTIONS:

Being a freelance digital marketer does not mean that you are going to work alone. You might need to attend meetups and conferences and you are ultimately going to come across with other freelancers and it will be a great opportunity of learning and experiencing more and more about your niche.

BE FLEXIBLE WITH RATES:

The key to any starting out digital marketer is flexibility. You must be humble with your clients and not be stiff about the rates you require for the skills you have to offer because the digital market is already very competitive and to grow better and successful, you need to be flexible.  

FIND CLIENTS:

There are number of ways to find clients as a freelance digital marketer.

➜ Through referrals from friends, family and even previous clients.

➜ By approaching nearby digital advertising and marketing agencies.

➜ By browsing through different freelance websites available over the internet.

Digital Minds also train students how to find and work with clients professionally.

STAY IN TOUCH AND KEEP UP WITH DYNAMICS:

When you start working as a successful freelance digital marketer, do not forget to keep in touch with the peers who in any way have helped you through your beginning phase.

Also, never forget to keep learning as this field of work in extremely dynamic, you need to develop along it.