Introduction
Gurbir Singh Law is a dedicated criminal defense lawyer in Brampton with a mission to enable clients the most honest and outspoken representation for criminal law in Brampton. Over the years we have successfully helped hundreds of clients get over the line against all sorts of criminal charges across Brampton. The criminal defense lawyer offers citizens, especially from the South-Asian region qualified, affordable, and trusted legal consultation and courtroom representation.
Problem Statement
Criminal Law is a delicate subject in Canada, with stringent compliance requirements regulating the sector. Also, there is high market competition amongst the criminal and family lawyers offering their legal services to a rather small market. Thereby, one of the biggest challenges for the project was to come up with a unique, fresh perspective for the client that resonates with the target audience and gains traction in the industry.
Gurbir Singh Law
Gurbir Singh Law is a dedicated criminal defense lawyer in Brampton with a mission to enable clients the most honest and outspoken representation for criminal law in Brampton. Over the years we have successfully helped hundreds of clients get over the line against all sorts of criminal charges across Brampton.
Task
We were taken on board by the Gurbir Singh Law firm from the initial stages and were handed over the entire responsibility to manage the online presence and marketing of the company. The key objective for the project was to develop a strong online market presence with a professional website, before moving on to the marketing aspects through generic and paid marketing campaigns. We were also tasked to devise the right strategies to help the company connect with the target audience and attract more clients.
Our job description at GurbirSinghLaw.ca included;
✅ Design and development of website
✅ Developing and implementing an SEO strategy
✅ Paid Marketing Campaigns
Our job description at GurbirSinghLaw.ca included;
✅ Design and development of website
✅ Developing and implementing an SEO strategy
✅ Paid Marketing Campaigns
Solution
We began the project by developing a professionally appealing, functional, and confidence-boosting website design for the law firm that represents the core business value. Apart from the design and development phase, our expert copywriters went overboard to come up with the most unique, compelling, and actionable copy for the website that instantly boosts users-confidence and instills reliability for the company. To top it all off, our expert designers came up with aesthetically pleasing web design that instills assurance and authority for the company. The overall effort results in a truly professional website that represents the core value and strong authority of the business in its domain.
Once the website was completed, we move on to devise a custom SEO marketing and PPC strategy for the business. Since this was a unique and comparatively small market, we created a completed personalized SEO approach that focused on raising awareness amongst the target audience. To supplement organic marketing through SEO, we also simultaneously launched highly-targeted PPC campaigns to boost sales. The two strategies were meant to complement each other and create the perfect online presence for the business with ample sales opportunities.
Once the website was completed, we move on to devise a custom SEO marketing and PPC strategy for the business. Since this was a unique and comparatively small market, we created a completed personalized SEO approach that focused on raising awareness amongst the target audience. To supplement organic marketing through SEO, we also simultaneously launched highly-targeted PPC campaigns to boost sales. The two strategies were meant to complement each other and create the perfect online presence for the business with ample sales opportunities.
Results
As a unique market, we had to adjust to the SEO marketing and PPC campaigns during the initial campaign period. However, over the course of a couple of months, we were able to crack the code for the company. Within the next few months, the company saw a 400% increase in sales leads and over 200% increase in sales. We also greatly improve the ranking of the website over search engine ranking pages drove even more traffic to the business website. We handover the website and marketing component to the owner one year later, after achieving all the promised milestones.
I would like to thank Mr. Gurbir Singh CEO gurbirsinghlaw.ca for trusting our services and supporting us through the process and wish them the best of luck for their business in the future.
I would like to thank Mr. Gurbir Singh CEO gurbirsinghlaw.ca for trusting our services and supporting us through the process and wish them the best of luck for their business in the future.
