Introduction
Elegant Patches is a US-based online business offering comprehensive digitizing solutions and custom patches for garments to individuals and businesses. The main USP of the company is to offer unique and exquisite custom patches with the fastest turnaround time and at the most competitive pricing. The company quickly became the main industry player with hundreds of satisfied clients across the USA.
Problem Statement
While custom patches are a large market in the USA, it is also one of the highly competitive markets with hundreds and thousands of agencies competing for market share. As a new entrant in the market, the biggest challenge was to create a unique USP for the company that can differentiate it from competitors. Another challenge was to devise a robust and custom SEO strategy that can help the company improve its reach and visibility over time.
Elegant Patches
The primary assigned to Digital Minds Pakistan, was to utterly revise the existing SEO strategy for the company and detask vise a custom digital marketing plan that can increase the footprint of the company in the target market. Another important task was to create the company’s USP that can help it differentiate from the competitors and connect with customers.
Task
We were contacted by the team of Elegant Patches after the company failed to make a successful impact with its existing marketing campaigns. The company has been implementing SEO strategies for the past year, however, it didn’t succeed to gain significant traffic or optimize conversion rates.
The primary assigned to Digital Minds was to utterly revise the existing SEO strategy for the company and revise the digital marketing plan that can increase the footprint of the company in the target market. Another important task was to create the company’s USP that can help it differentiate from its competitors and connect with customers.
Our job description at elegantpatches.com included:
✅ Developing and implementing an SEO strategy
The primary assigned to Digital Minds was to utterly revise the existing SEO strategy for the company and revise the digital marketing plan that can increase the footprint of the company in the target market. Another important task was to create the company’s USP that can help it differentiate from its competitors and connect with customers.
Our job description at elegantpatches.com included:
✅ Developing and implementing an SEO strategy
Solution
Once the client was onboarded, the first step was to devise a USP for the company that relates and connects to the target audience. Our marketing experts started by determining the market trends and competitors’ analysis. After much research into the market, we were able to generate a new USP for the company that relates to the tune of the target audience.
As the USP was being created, our SEO experts were working simultaneously to devise an SEO strategy for the business. Again, a robust and custom strategy was required that could help company consistently increase its visibility and reach the right audience. Since we already had the customer profiling and new business persona, we launched multi-faceted SEO campaigns that included brand awareness, and sales & promotion campaigns.
As the USP was being created, our SEO experts were working simultaneously to devise an SEO strategy for the business. Again, a robust and custom strategy was required that could help company consistently increase its visibility and reach the right audience. Since we already had the customer profiling and new business persona, we launched multi-faceted SEO campaigns that included brand awareness, and sales & promotion campaigns.
Results
As a highly contested market, we had to put in significant resources to create space in search engines for the company. We started getting results within a couple of months and gradually saw an increase in traffic and conversions for the business. To maximize reach and sales for the company, we worked on a content marketing strategy that improves brand recognition and customer loyalty to the company. Over the months, we were able to capture top positions in search engines and significantly increase the traffic for the website with a decent conversion rate.
We would like to thank Elegant Patches for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Elegant Patches for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
