Introduction
Bellstreetwear is one of the leading specialty stores for branded clothing and accessories. The company has quickly become the go-to store for thousands of shoppers from across the USA and Europe for affordable and trendy branded clothing and accessories. Today, the store offers hundreds of SKUs from dozens of international brands at the most competitive market pricing.
Problem Statement
Bellstreeetwear belonged to a consumer market category that is one of the most competitive segments across industries. With hundreds of competitors competing for the same audience with almost similar products, the biggest challenge of all was to create a Unique Selling Point (USP) for the brand that can differentiate it from the competitors and help gain traction amongst the target audience. To make matter worse, the company has already invested a large sum in website design and development (which needed significant improvement concerning SEO marketing).
Bell Street Wear
We were taken onboard by the Bellstreetwear management at a later stage of the business. The company has been operating under its brand name for quite some time; however, it wasn’t able to harness expected success with its online presence. We were primarily tasked to revamp the SEO marketing strategy for the company that can help drive more traffic and bring more revenue to the business.
Task
We were taken on board by Bellstreetwear management at a later stage of the business. The company has been operating under its brand name for quite some time; however, it wasn’t able to harness the expected success with its online presence. We were primarily tasked to revamp the SEO marketing strategy for the company that can help drive more traffic and bring more revenue to the business.
Our job description at Bellstreetwear consisted of:
✅ Developing and implementing an SEO strategy
Our job description at Bellstreetwear consisted of:
✅ Developing and implementing an SEO strategy
Solution
Since it was a highly competitive industry, we had to get back to our tables to devise a bespoke and personalized SEO strategy that can help the store stand out amongst the competition and drive more sales. Initially, we conducted a thorough SEO audit for the website to assess the onsite SEO gaps that may hamper the online progress of the store. Our experts were able to locate various onsite SEO gaps that were quickly rectified before moving on to off-page SEO marketing.
Once, the onsite SEO was completed, we move ahead with our custom off-page SEO strategy that included robust and intensive content marketing aimed to establish the dominance and authority of the store in branded clothing specialty. To attract the right audience, we targeted highly specific keywords and adopted a broad content marketing strategy that raise user awareness about the brand and its offering. Simultaneously, we also launched promotional campaigns to bring in more traffic and sales for the store.
Once, the onsite SEO was completed, we move ahead with our custom off-page SEO strategy that included robust and intensive content marketing aimed to establish the dominance and authority of the store in branded clothing specialty. To attract the right audience, we targeted highly specific keywords and adopted a broad content marketing strategy that raise user awareness about the brand and its offering. Simultaneously, we also launched promotional campaigns to bring in more traffic and sales for the store.
Results
As expected, we didn’t get results instantly. In fact, during the initial 3 months, we were just crawling along in search engine ranking pages toward high rankings. However, with consistent SEO campaigns and a highly-targeted strategy, we started to receive results in the latter part of the 4th month. Slowly, we were able to achieve top ranking for targeted keywords, which significantly increased the traffic to the website. Our robust content marketing strategy enabled the store to garner a strong brand following and authority in the market; thereby improving overall sales and revenue for the business.
We would like to thank Mr. Stephan Mckay, CEO of Bellstreetwear for trusting our services and supporting us through the process, and wish them the best of luck for their business in the future.
We would like to thank Mr. Stephan Mckay, CEO of Bellstreetwear for trusting our services and supporting us through the process, and wish them the best of luck for their business in the future.
