In eCommerce business, your brand identity and how you create it, matters. Especially if you are thinking about long term success in your business or want to beat your biggest competition, you need to take your brand’s identity seriously.
Think about it? There are around 24 million eCommerce sites operating around the globe. Now, of course, if you are new to this industry, you need to use different techniques and think a little out of the box to create a strong brand identity.
Most people who launch their eCommerce stores, the first question they are stuck at is “how to create a brand identity?”. If you are one of those people too then stick with us till the end because “brand identity” is all that we’ll be talking about today.
What Is Brand Identity?
Before getting started with the topic “how to create a brand identity?”, it’s important that you know what this term means in the first place. Brand identity is basically the combination of all the visible elements that differentiate one brand from another. These elements include the brand logo, the colour, the design and the overall way how a brand presents itself to its customers. Your visual identity on social media is also considered a part of brand identity.
Coca-Cola is one of the best examples to put here as this company has been around for more than 125 years now and whether you accept it or not, you do know what the logo of Coca-Cola looks like. Deep inside, you can also easily imagine the shape of the bottle and how the color of their logo. This is what brand identity is. There are several hundred other such brands selling soft drinks, but you can always tell the difference from a distance if you see Coke around.
What Are The Building Blocks Of Creating A Strong Brand Identity?
As said earlier, your brand identity is how you put yourself and your brand in front of your customers. In the eCommerce business, this makes a lot of difference because no matter how unique your products are, there’s always going to be a competitor out there who might be doing better than you. If you want to beat that competitor and establish your brand in your consumer’s mind, then you need to invest a lot of time and effort in building a strong brand identity.
Here’s how you develop the initial parts of your brand;
Logo: The very first thing that matters in brand identity is your company’s logo. Here you need to invest in a top-notch graphic designer to ensure that your logo is memorable, unique, and interesting for the customers to remember it. An interactive guide like a well-crafted graphic designing course will definitely help you create eye-catching logos of your brand on your own.
The Branding Guide: The colour theme, the overall style and the typography, these are the things that are a part of the branding guide. You need to select a single, unique theme to use in your marketing strategies, your website and your social media accounts. Again, a designer can help you here, but if you want to try playing with the colour schemes yourself, there are several online tools you can use here.
USP: USP stands for Unique Selling Proposition. This is all about your behavior towards your customers and the way you communicate with them on your website or social media. This also includes how you present your products to your customers and how you differentiate your brand from the other ones.
Brand Identity Research
Here we are talking about those eCommerce businesses that are thinking about long-term success. If that’s what you want then brand identity research should be your main focus before you dive into the designing phase.
The brand identity research is basically a journey of understanding your own business, and for that, you can conduct a SWOT analysis. Strengths, Weaknesses, Opportunities and Threats. Once you are able to figure out all these factors of your business, things will become quite easy for you. A good SWOT analysis not only shows your brand in front of your right audience but also your brand will become the first choice of people. For a brief idea you can take our SEO training course which covers both SWOT analysis and strategies to take your brand on the top of search engine results.
The one mistake people often make is that they start designing their brand’s logo, their message and their overall theme without considering the main purpose of their business. They don’t consider if their brand identity goes well with their brand’s message or not. This can later cause a lot of problems. So to save yourself from all the hassle, it’s important that you pay attention to your brand’s purpose, its message and the consistency of its message. Your brand’s identity should come in alignment with all these elements.
How Is Your Brand’s Identity And Social Media Linked?
When creating your brand’s identity, you have to ensure a strong social media presence too because that’s where all the magic lies. A huge percentage of your customers are on social media, and if for brand awareness, you need to be there for them.
In a nutshell, when you have created the right logo and chosen the right theme, it’s time for you to work on spreading the word about your business and gaining the attention of as many customers as you can. This is where communication becomes very important. The more you communicate with your audience, the more you get to know about them, the easier it will be for you to create a strong brand identity and earn potential loyal customers.
If this whole idea of creating a strong brand identity and using social media for brand awareness sounds too much to you, we’d suggest that you take up the Digital Minds Pakistan “Social Media Course” that’s specifically designed to build a strong and successful online presence of your eCommerce store on social media platforms.
Overall Verdict
We hope you now get the whole idea of how to create a brand identity and where to get started. The competition out there is already growing tougher, and it’s high time for you to take steps and ensure the long-term success of your brand.
0 thoughts on “Ecommerce Branding: How To Create A Strong Brand Identity”
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