Introduction
Priceworms is a Pakistan-based website that offers the latest and comprehensive updates about mobile phones. It is one of its kind website in Pakistan that intends to bring smartphone users to the country with the latest updates and information from the smartphone industry. The website covers all major smartphone manufacturers including Samsung, Apple, Motorola, Huawei, Xiaomi, LG, OPPO, and more.
Problem Statement
The idea behind PriceWorms was to create a platform that brings in all the latest insights and updates from the smartphone industry to Pakistani customers. The key was to spread awareness amongst the masses, so they may make intelligent choices while purchasing a smartphone in the country.
The biggest problem for the company was to raise awareness about the brand and negate the trust inherent trust deficit of the majority of customers. This required a comprehensive and integrated digital marketing effort to earn customers’ trust and bring traffic to the platform. Also, a custom content marketing strategy was required, since it was going to be a content-based website.
While Pakistan has one of the biggest and exponentially growing smartphone markets in the world, the share of online mobile purchases is still relatively small. Also, a large majority of the population has very limited reliable information about the available and upcoming smartphones. Also, without any specialty platform to compare, they often make costly mistakes in smartphone purchases.
The biggest problem for the company was to raise awareness about the brand and negate the trust inherent trust deficit of the majority of customers. This required a comprehensive and integrated digital marketing effort to earn customers’ trust and bring traffic to the platform. Also, a custom content marketing strategy was required, since it was going to be a content-based website.
While Pakistan has one of the biggest and exponentially growing smartphone markets in the world, the share of online mobile purchases is still relatively small. Also, a large majority of the population has very limited reliable information about the available and upcoming smartphones. Also, without any specialty platform to compare, they often make costly mistakes in smartphone purchases.
PriceWorms
Priceworms is a Pakistan-based website that offers the latest and comprehensive updates about mobile phones. It is one of its kind website in Pakistan that intends to bring smartphone users to the country with the latest updates and information from the smartphone industry. The website covers all major smartphone manufacturers including Samsung, Apple, Motorola, Huawei, Xiaomi, LG, OPPO, and more.
Task
We were contacted by the team of PriceWorms to handle the complete project including the development and designing of the platform to devising a digital marketing strategy and ongoing maintenance and support.
While the platform development wasn’t a difficult task, we tried to come up with a unique and bespoke design that represents authority and trust. Once the platform was developed, we move on to the marketing campaigns. A dedicated effort was launched to bring devise an integrated content marketing strategy along with traditional SEO and SMM campaigns to raise brand awareness and bring more traffic to the platform.
Our job description at priceworms.com included;
✅ Design and development of the website
✅ Developing and implementing a digital marketing strategy
While the platform development wasn’t a difficult task, we tried to come up with a unique and bespoke design that represents authority and trust. Once the platform was developed, we move on to the marketing campaigns. A dedicated effort was launched to bring devise an integrated content marketing strategy along with traditional SEO and SMM campaigns to raise brand awareness and bring more traffic to the platform.
Our job description at priceworms.com included;
✅ Design and development of the website
✅ Developing and implementing a digital marketing strategy
Solution
Once the client was onboarded, the first step was to develop the platform. After consultation with the client, it was decided to go ahead with a WordPress platform, since it offers plenty of features and options for a content-based website.
A custom theme was created from scratch to represent the brand’s unique philosophy and improve customers’ experience over the platform. The focus was to keep a minimalist design with bold graphics and text, to increase users’ engagement on the platform.
Once the platform was developed, the project was forwarded to the digital marketing team to tackle the marketing aspects of the project. The team conducted in-depth market analysis and customer profiling to come up with a unique business persona.
Once the business persona was developed, a custom content marketing strategy was created that entails detailed and informative regular content creation for the website. Simultaneously, SEO and SMM techniques were initiated to raise awareness and bring traffic to the platform.
A custom theme was created from scratch to represent the brand’s unique philosophy and improve customers’ experience over the platform. The focus was to keep a minimalist design with bold graphics and text, to increase users’ engagement on the platform.
Once the platform was developed, the project was forwarded to the digital marketing team to tackle the marketing aspects of the project. The team conducted in-depth market analysis and customer profiling to come up with a unique business persona.
Once the business persona was developed, a custom content marketing strategy was created that entails detailed and informative regular content creation for the website. Simultaneously, SEO and SMM techniques were initiated to raise awareness and bring traffic to the platform.
Results
The integrated marketing approach adapted for the project yielded much success within a few months. While initially, the stress was on creating high-quality content on the website, the launch of social media and SEO campaigns ensures a smooth influx of traffic on the website. The quality of content coupled with integrated marketing campaigns and interactive website design gathered much success for the business. Within the first year of the project, we were able to successfully transform the website into a major brand in Pakistan’s smartphone industry with a consistent flow of traffic and a large loyal customer base.
We would like to thank Mr. Farrukh Khan CEO PriceWorms for choosing Digital Minds as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Mr. Farrukh Khan CEO PriceWorms for choosing Digital Minds as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
