Introduction
Hasan Surgery is rated one of the best plastic surgery clinics in Dubai. The clinic is founded and led by Dr. Hasan Ali, the reconstructive and plastic surgeon who is referred to as the “VASER king”, being the pioneer of VASER Liposuction in Dubai. Dr. Hasan Ali is known for his meticulous approach to his work and the fabulous results of his satisfied patients. With its professionalism, high quality and safety standards, and superior surgical results, Hasan Surgery stands out in the crowded realm of plastic surgery clinics in Dubai. The clinic also has a branch on Harley Street, London.
Problem Statement
Dubai is fast becoming a medical hub for cosmetic surgeries. The Dubai Healthcare City (DHCC) is rated as one of the most advanced dedicated health cities in the region with access to world-class medical facilities. Given the massive influx of medical tourism in Dubai, the key challenge in the project was to create a USP for the clinic that could help it stand out from the competition.
Another pressing challenge was to adequately raise awareness about the state-of-the-art cosmetic and plastic surgeries offered at Hasan Surgery, since most tourists; especially from Western Countries didn’t know much about the availability of medical procedures in the region.
Lastly, the biggest challenge was getting familiar with the various legislations and technicalities involved with medical procedures in the UAE. Since the company worked in a strictly regulated industry, we had to understand the various laws and implications before marketing the medical procedures offered by the company.
Another pressing challenge was to adequately raise awareness about the state-of-the-art cosmetic and plastic surgeries offered at Hasan Surgery, since most tourists; especially from Western Countries didn’t know much about the availability of medical procedures in the region.
Lastly, the biggest challenge was getting familiar with the various legislations and technicalities involved with medical procedures in the UAE. Since the company worked in a strictly regulated industry, we had to understand the various laws and implications before marketing the medical procedures offered by the company.
Hasan Surgery
Hasan Surgery team reached out to the team Digital Minds Pakistan at the very early stage of business inception to hand over complete online presence management of the company. We were tasked to tackle Web Design, Digital Marketing, Graphics Design, and Video Editing for the company.
Task
To be able to deliver delegated tasks successfully, we subdivided the tasks and passed them to separate specialty teams. The first team was assigned to handle the website design, development, graphic designing, and video editing for the company. Whereas, the second team was tasked to handle the SEO and digital marketing requirements of the company.
Our job description at hasansurgery.com included
✅ Design and development of the website
✅ Graphic Designing
✅ Video Editing
✅ Developing and implementing the Digital Marketing Strategy
Hasan Surgery team reached out to the team Digital Minds Pakistan at the very early stage of business inception to hand over complete online presence management of the company. We were tasked to tackle Web Design, Digital Marketing, Graphics Design, and Video Editing for the company.
Our job description at hasansurgery.com included
✅ Design and development of the website
✅ Graphic Designing
✅ Video Editing
✅ Developing and implementing the Digital Marketing Strategy
Hasan Surgery team reached out to the team Digital Minds Pakistan at the very early stage of business inception to hand over complete online presence management of the company. We were tasked to tackle Web Design, Digital Marketing, Graphics Design, and Video Editing for the company.
Solution
Once the client was onboarded, two separate teams were created to handle different tasks involved in the project.
The first team started by creating a custom website design from scratch. We make sure to include all essential design elements on the website that reflected the specialty medical procedures and strengths of the clinic. The website also took hints from the SEO team to create engaging, interactive and educating content.
The second team takes over the SEO and digital marketing aspects of the clinic. Again, as a strictly regulated industry, we had to get accustomed to the laws regulating the industry. Any marketing mistake (over commitment) would have backfired for the clinic. Nonetheless, our marketing experts were able to thoroughly research the market and develop a robust marketing plan that complied with the existing regulations governing the medical industry.
The first team started by creating a custom website design from scratch. We make sure to include all essential design elements on the website that reflected the specialty medical procedures and strengths of the clinic. The website also took hints from the SEO team to create engaging, interactive and educating content.
The second team takes over the SEO and digital marketing aspects of the clinic. Again, as a strictly regulated industry, we had to get accustomed to the laws regulating the industry. Any marketing mistake (over commitment) would have backfired for the clinic. Nonetheless, our marketing experts were able to thoroughly research the market and develop a robust marketing plan that complied with the existing regulations governing the medical industry.
Results
With dedicated efforts and close collaboration between teams and clients, we were able to crack the code for the clinic. Our detailed and integrated SEO and digital marketing campaigns ensured that we were able to create a strong market presence in no time. A couple of months down the line, the clinic attained first-page rankings in the Google search engine, whereas, it took a couple of more months for the clinic to achieve top spots for targeted keywords.
We would like to thank Dr. Hasan, CMO Hasan Surgery for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Dr. Hasan, CMO Hasan Surgery for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
