Introduction
Animal Rescue Charity is a Norway-based charitable entity that is dedicated to ensuring protection, care, and free-from-pain life for animals. The organization aims to bring a day when there is no helpless animal on the streets, rummaging around for help. The organization accepts all neglected animals, belonging to any family, either newly born elderly, or sick, we do it with an open heart and warmly welcome and take care of these animals as they deserve.
Problem Statement
This was a unique project since we were dealing with a charitable organization for animal welfare. While some other organizations were working in the same domain, the market was quite scattered and sensitive. The key challenge was to create a strong emotional connection with the target audience by portraying the significance of the work and its impact on the animals’ lives and welfare.
Animal Rescue Charity
The organization has been running for a couple of years working; however, they were unable to make the right impact in the digital landscape. The key task for the project was to identify the target audience and create engaging content that could raise awareness and connects the audience with the organization.
Task
We were contacted by the team of Animal Rescue Charity for SEO and digital marketing campaigns. The organization has been running for a couple of years working; however, they were unable to make the right impact in the digital landscape. The key task for the project was to identify the target audience and create engaging content that could raise awareness and connects the audience with the organization.
Our job description at animalrescuecharity.org included
✅ Developing and implementing an SEO strategy
Our job description at animalrescuecharity.org included
✅ Developing and implementing an SEO strategy
Solution
Once the client was onboarded, the first step was to devise a USP for the organization that relates and connects to the target audience. We started by conducting thorough market research for the target audience and exploring the market trends and competitors’ analysis. After detailed insights and analysis, we were able to create a unique USP for the organization that connects to the target audience.
Simultaneously, our experts started to work on devising an SEO strategy for the organization. The key was to create a custom strategy that aligns with the organization’s philosophy and target audience. The customer profiling and business persona developed at the earlier stage greatly helped in launching a robust SEO strategy to boost awareness and increase charity for the organization.
Simultaneously, our experts started to work on devising an SEO strategy for the organization. The key was to create a custom strategy that aligns with the organization’s philosophy and target audience. The customer profiling and business persona developed at the earlier stage greatly helped in launching a robust SEO strategy to boost awareness and increase charity for the organization.
Results
As a charitable organization, an extensive content marketing strategy was launched to generate awareness amongst the audience. To boost ROIs, ad campaigns were designed to generate charity for the organization. Due to the small niche market, it took several months to start getting results. Our SEO experts continuously refined the strategy as per the campaigns’ analytics until we cracked the code. Over the next few months, the traffic grew significantly for the organization, whereas, and more people started interacting with the organization for charitable donations. Before we handed over the project, we were able to manifold the traffic and ROIs for the organization, along with strong market awareness and donors’ loyalty.
We would like to thank Mr. David Bosman, CEO of Animal Rescue Charity for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Mr. David Bosman, CEO of Animal Rescue Charity for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
