Introduction
360 Digitizing Solutions is one of the largest and most trusted custom digitizing solution providers in the USA. The company excels in offering consistent high-quality digitizing solutions for individuals and businesses at the most affordable prices. For nearly a decade, the company has maintained its legacy as one of the most reliable digitizing agencies in the USA with strong work values and a commitment to 100% customer satisfaction.
Problem Statement
The primary challenge for the project was to create a strong market USP for the brand. While the target market was significantly large, the massive competition that includes hundreds and thousands of agencies competing for the same audience makes it challenging to create space in the market.
360 Digitizing Solutions
The primary challenge for the project was to create a strong market USP for the brand. While the target market was significantly large, the massive competition that includes hundreds and thousands of agencies competing for the same audience makes it challenging to create the space in the market.
Task
As an overly saturated market, it was necessary to put in research efforts at each and every delegated task to come up with winning solutions. Thereby, to ensure timely and successful project delivery, we created two separate teams to handle individual tasks.
The first team has delegated the tasks of website design & development, graphic designing, and video editing. The second team was delegated for devising a robust and bespoke digital marketing solution for the company.
The two teams collaborated closely on all aspects to ensure the uninterrupted and systematic completion of all delegated tasks.
Our job description at hasansurgery.com included
✅ Design and development of the website
✅ Graphic Designing
✅ Video editing
✅ Developing and implementing the digital marketing strategy
360 Digitizing Solutions team reached out to the team Digital Minds Pakistan at the very early stage of business inception to hand over complete online presence management of the company. The key tasks delegated to team Digital Minds included; website design and development, graphic designing, video editing, and digital marketing.
The first team has delegated the tasks of website design & development, graphic designing, and video editing. The second team was delegated for devising a robust and bespoke digital marketing solution for the company.
The two teams collaborated closely on all aspects to ensure the uninterrupted and systematic completion of all delegated tasks.
Our job description at hasansurgery.com included
✅ Design and development of the website
✅ Graphic Designing
✅ Video editing
✅ Developing and implementing the digital marketing strategy
360 Digitizing Solutions team reached out to the team Digital Minds Pakistan at the very early stage of business inception to hand over complete online presence management of the company. The key tasks delegated to team Digital Minds included; website design and development, graphic designing, video editing, and digital marketing.
Solution
Once the client was onboarded, we created two separate teams to handle different tasks involved in the project.
The team involved with the website design and development, graphic designing, and video editing started early with close collaboration with the second team tasked with digital marketing solutions. The digital marketing team carried out the target audience mapping along with competitors’ analysis and market research. This helped to identify key market trends and develop a strong business persona.
The website design and development team takes on the lead from the information identified by the digital marketing team to come up with an interactive, and functional website with engaging content. As part of our largest digital marketing strategy, we made sure to include all the right elements including designing and content creation at the development stage to achieve successful results at the marketing stage.
As the website was being developed, the digital marketing team worked on devising a robust strategy for the company. By incorporating the learnings of market research, the team comes up with completely customized and customer-oriented campaigns that can deliver faster and more consistent results over time.
The team involved with the website design and development, graphic designing, and video editing started early with close collaboration with the second team tasked with digital marketing solutions. The digital marketing team carried out the target audience mapping along with competitors’ analysis and market research. This helped to identify key market trends and develop a strong business persona.
The website design and development team takes on the lead from the information identified by the digital marketing team to come up with an interactive, and functional website with engaging content. As part of our largest digital marketing strategy, we made sure to include all the right elements including designing and content creation at the development stage to achieve successful results at the marketing stage.
As the website was being developed, the digital marketing team worked on devising a robust strategy for the company. By incorporating the learnings of market research, the team comes up with completely customized and customer-oriented campaigns that can deliver faster and more consistent results over time.
Results
During the early phases, we did face some hiccups in terms of getting the desired results. This was mainly because of the intense competition and strongly established brands in the market. Nonetheless, with consistent marketing campaigns aimed to promote brand awareness and customer engagement, we did start getting results. Within six months, we were able to rank the company on Google’s first page and gradually improved it in the coming months (until we achieve top slots on target keywords). With the increase in search engine ranking, we were also able to increase traffic to the website, whereas, our targeted promotion campaigns ensure sustained conversion rates.
We would like to thank Mr. Brad Evans, CEO of 360 Digitizing Solutions for choosing Digital Minds as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Mr. Brad Evans, CEO of 360 Digitizing Solutions for choosing Digital Minds as their preferred digital marketing solution provider and for supporting us through the process. We wish them the best of luck with their business in the future.
