Pakistan is seeing a rapid eCommerce startup culture, where every month tens of hundreds of eCommerce startups are initiated in a bet to make it big in a high potential market.
The proposition isn’t bad for entrepreneurs to try their luck in this lucrative market, as eCommerce is still a new business in the market with only a few mentionable names working in the industry. This leaves open a massive potential for new players to join the eCommerce platform and start gaining uncharted markets by adopting best practices.
However, on the downside of the industry, nine out of ten eCommerce startups in Pakistan ultimately close within a few years of operations. This may be surprising for many professional financial analysts since all the market indicators remain positive for the head start of eCommerce startups. However, few reasons lead to this massive failure of eCommerce startups in the country.
The first and foremost reason why eCommerce startups fail to generate sustainable traction is their lack of exposure to digital marketing strategies for eCommerce startups. The majority of the eCommerce businesses utterly neglect the importance of credible and competent digital marketing for startups, which leads them to start losing ground to bigger competitors in the industry; leading to ultimate startup closure. Even if some entrepreneurs do invest in digital marketing, they fail to realize the need of going with expert marketing strategies for eCommerce startups, which results in startups bleeding resources to no avail and ultimately failing.
Here are some effective digital marketing strategies for eCommerce startups that you should consider to win over the high potential market of Pakistan:
1) Define your market
The key to success in the digital landscape is to realize your market. You can’t sell your products to everyone and wasting your time and resources on the uninterested market will only result in wasted time and resources.
The importance of digital marketing for startups starts with the market audit, where a thorough market survey is conducted to find the precise target market for your products, as well as, identify the right platforms for your products.
The completeness of your market identification would ultimately dictate the success of your eCommerce startup, thereby, make sure you have completed the detailed market audit for your product and identified the right market for your products.
2) Identify your competitor
Identifying your competitor is another important marketing strategy for eCommerce startups. Even if you are planning to adopt a completely different approach than everyone else in the market, it is still important to know your competitors’ – because that’s half the battle.
Smart marketing strategies for eCommerce startups include mapping the complete marketing strategy of competitors, see how they are able to sell their products, and find any loophole you can leverage to your benefit.
3) Don’t ignore SEO
SEO or search engine optimization isn’t just about choosing the right keywords, it’s a complete suite of complex and integrated digital marketing strategies that are meant to help businesses get higher ranking and more visibility in search engines, as well as, to help with their branding efforts.
If you are to define the importance of digital marketing for startups in one word; it would be about “branding”.
Remember, in today’s world customers are looking for businesses they can rely on the consistent shopping experience and “branding” gives you that power to influence customers’ shopping decisions.
SEO techniques slowly work your way up by building the domain authority of your business; while simultaneously bringing in more credible and high-value backlinks to start establishing your business credibility in search engines.
When you invest in SEO, you are investing in the future of your business, and thereby, it’s important to work with a credible and experienced SEO agency, which can devise marketing strategies for ecommerce startups required for your success.
At Digital Minds, we have helped hundreds of local Pakistani eCommerce startups to work their way up in search engines. Our robust and comprehensive digital marketing strategies help eCommerce startups to gain the traction they need to carry on sustainable branding efforts and build up a loyal customer base.
