Digital marketing is one of the most high-potential careers with endless opportunities for professionals with the right skills and experience. Just like the ever-changing digital marketing trends, the digital marketing job trends also keep on evolving with various roles taking front positions for the industry. The digital revolution and rapid expansion of the ecommerce industry have further cemented the poise of digital marketing job trends as the most reliable and high-potential career opportunity.
Now, the digital marketing starting salary varies greatly depending upon the role and niche of the professional. The different roles involved in the digital marketing industry keep switching their importance, which also translates into the compensation offered against individual roles.
Nonetheless, one thing that’s for sure is the solid foundation of digital marketing professionals and consistently increasing digital marketing job trends which will continue to increase in foreseeable future.
Here in this blog, we will be looking at some of the important roles and the digital marketing starting salary for each of these roles;
Digital Marketing Manager
Digital marketing managers are responsible to create and execute marketing projects. They conceptualize and strategize the advertising campaigns for various digital marketing channels to promote products/services.
If we are to look at the digital marketing job trends for marketing managers, it’s a consistently high in-demand job that sits at the top of the digital marketing process. Let’s look at some titles and digital marketing starting salary for marketing managers;
Job Titles & Starting Salaries:
- Digital Marketing Manager: 200,000
SEO (Search Engine Optimization)
SEO or search engine optimization has remained crucial to the online success of all businesses. It’s one of the most comprehensive suites of digital marketing techniques that are meant to increase the search engine ranking of websites/eCommerce stores as a means to improve their visibility, bring more traffic and boost sales. Let’s look at some titles and digital marketing starting salary for SEO professionals;
Job Titles & Starting Salaries:
- SEO Specialist: 120,000
- SEO Manager: 150,000
PPC Marketer
Most businesses today rely on paid marketing campaigns for digital channels as it gives them the flexibility to get more visibility and higher traffic immediately; as compared to SEO techniques where the ranking is achieved organically and may take significant time to achieve.
Nonetheless, PPC marketers are in high-demand across as online businesses rush to get the most dynamic and relevant online paid campaigns that help them to achieve higher ROIs.
Let’s look at some titles and digital marketing starting salary for PPC marketers;
Job Titles & Starting Salaries:
- PPC Manager: 150,000
- PPC Specialist: 120,000
Social Media Expert
Social media is undoubtedly one of the most powerful digital marketing platforms, which enables businesses to immediately boost their brand recognition and target high potential traffic. With over 2 billion active monthly users on just one Facebook, businesses surely are after social media experts who can help them with branding and connecting with the right people.
Let’s look at some titles and digital marketing starting salary for social media experts;
Job Titles & Starting Salaries:
- Social Media Executive: 50,000
- Social Media Specialist: 100,000
- Social Media Manager: 150,000
Final Thoughts
Digital marketing trends have revolutionized the advertising and marketing industry for the better. With over half of the population preferring online shopping for products and services, digital marketing job trends will remain positive for the foreseeable future.
Just make sure you have the right skills to enter into this highly lucrative industry and explore the endless opportunities it has to offer.
