Introduction
Shaheen Realty is a leading real estate brokerage house that helps and facilitates its local and overseas clients to find the right properties in Karachi. The platform is the first of its kind to simplify the entire process of real estate sales and purchases in Karachi. As a premium Karachi-based real estate brokerage house, Shaheen Reality is committed to bringing affordable and reliable real estate properties across the city to residents of Karachi.
Problem Statement
Karachi is the most populous and the economic hub of Pakistan, contributing to over 50% of the national exchequer. While real estate in Karachi offers endless opportunities for businesses and investors, people have traditionally relied on in-person contacts and real estate brokerage to find properties. The biggest challenge was to disrupt this decades-old preference of buyers and convince them of the reliability and convenience of online real estate brokerage. The existing legality/illegality shroud has adversely impacted buyers’ confidence, who are now hesitant to invest in Karachi’s real estate to make things even more challenging.
We were taken on board by the Shaheen Reality executive board and tasked with the complete branding of the company. The primary responsibilities included designing and developing a modern platform that offers an interactive user experience and digital marketing for the brand.
We were taken on board by the Shaheen Reality executive board and tasked with the complete branding of the company. The primary responsibilities included designing and developing a modern platform that offers an interactive user experience and digital marketing for the brand.
Shaheen Realty
We joined the team as the Lead Digital Marketing Consultant with the primary task of creating a brand from scratch and running engaging & impactful marketing campaigns to create market space for the brand.
Task
We joined the team as the Lead Digital Marketing Consultant with the primary task of creating a brand from scratch and running engaging & impactful marketing campaigns to create market space for the brand. Some of the core responsibilities of the project included;
Our job description at shaheenrealty.pk included
✅ Design and development of an interactive platform with exceptional user-experience
✅ Identifying potential market gaps and opportunities
✅ Creating a new market space for online real estate brokerage house
✅ Re-establishing the buyer’s confidence in the online real estate sale and purchase
Our job description at shaheenrealty.pk included
✅ Design and development of an interactive platform with exceptional user-experience
✅ Identifying potential market gaps and opportunities
✅ Creating a new market space for online real estate brokerage house
✅ Re-establishing the buyer’s confidence in the online real estate sale and purchase
Solution
The project’s first step was the development of an engaging and interactive platform that offers an exceptional user experience. The platform needed to support a huge database of real-estate inventory; since the company intended to cover all areas of Karachi. A refreshing and intuitive website portal was created to comply with the business requirement that delivers the right punch for the buyers.
Once the website was up and live, we moved to the digital marketing campaign, which was a more challenging task. Since the company was one of the pioneers of real estate brokerage in Karachi, there was negligible market awareness about the services. Also, given the clumsy legal situation of real estate in Karachi, buyers and investors were apprehended about investing in the market.
To overcome these unique challenges, we designed a detailed and comprehensive awareness campaign aimed at lifting the morale of buyers and investors. Several campaigns were created to spread legal awareness for the city’s real estate sale and purchase. Also, separate marketing campaigns were designed to appraise the benefits of online real estate brokerage houses and how end users can benefit from such platforms. Lastly, customized campaigns were launched to establish the dominance and reputation of Shaheen Reality as the leading online real estate brokerage house in Karachi.
While it was a challenging and exhaustive task, I am glad that we achieved all the assigned tasks within a short span of time and improved ROIs across the entire business spectrum.
Once the website was up and live, we moved to the digital marketing campaign, which was a more challenging task. Since the company was one of the pioneers of real estate brokerage in Karachi, there was negligible market awareness about the services. Also, given the clumsy legal situation of real estate in Karachi, buyers and investors were apprehended about investing in the market.
To overcome these unique challenges, we designed a detailed and comprehensive awareness campaign aimed at lifting the morale of buyers and investors. Several campaigns were created to spread legal awareness for the city’s real estate sale and purchase. Also, separate marketing campaigns were designed to appraise the benefits of online real estate brokerage houses and how end users can benefit from such platforms. Lastly, customized campaigns were launched to establish the dominance and reputation of Shaheen Reality as the leading online real estate brokerage house in Karachi.
While it was a challenging and exhaustive task, I am glad that we achieved all the assigned tasks within a short span of time and improved ROIs across the entire business spectrum.
Results
The project was unique because it was a relatively new service with an immature market. However, with multiple customized campaigns launched strategically for a highly targeted market, we gradually built a strong market presence for the brand. Within the first year, we were able to increase the traffic by 200% on the platform, whereas the conversion rates also increased by over 150%.
We would like to thank Mr. Syed Wajihuddin, CEO Pakref.com for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and supporting us through the process. We wish them the best of luck with their business in the future.
We would like to thank Mr. Syed Wajihuddin, CEO Pakref.com for choosing Digital Minds Pakistan as their preferred digital marketing solution provider and supporting us through the process. We wish them the best of luck with their business in the future.
